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Harmless Harvest
Harmless Harvest is a beverage company founded in 2009. It produces and sells coconut water as well as tea products.
==Company overview==
Justin Guilbert and Douglas Riboud founded Harmless Harvest in Brooklyn, New York in 2009. The company originally set out to create a mass-market, sustainably wild-harvested beverage blend. However, the ingredient they believed would be the easiest to source, organic coconut water, proved to be the most challenging. This led the company to focus on coconut water. Harmless Harvest Raw Coconut Water debuted in 2011. It was initially sold exclusively at Whole Foods before spreading to additional retailers. In 2012, the company moved its headquarters to San Francisco. In 2014, the company launched a line of bottled tea products called Namacha, as well as two additional flavors of coconut water, Cinnamon & Clove and Dark Cacao.〔(【引用サイトリンク】title=Harmless Harvest 100% Raw Tea )〕 While the tea had an immediate following, the company could not confidently commit to a long-term relationship with their source. They discontinued Namacha in 2015. Later in that same year, a third coconut water blend - Fair Trade Coffe - debuted exclusively at Whole Foods. The blend is made with fair-trade beans sourced from northwest Peru. In 2015, the company rebranded its "100% Raw Coconut Water" as "Harmless Coconut® Water" to better represent the brand and its values.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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